By J. Lindemann
In lots of companies manufacturers account for the vast majority of shareholder price. It is crucial to appreciate how the economic system of manufacturers works and will be exploited to create sustainable price. the aim of this e-book is to enhance and increase the knowledge of the emblem as an monetary asset, to make greater company and funding judgements.
Read or Download The Economy of Brands PDF
Similar strategy & competition books
The entire unasked questions of the company international in a single fun and informative quantity. From the head of the tree to the hierarchically challenged, readers will examine all that they should get rid of the splinters suffered as they slide down the stair-rail in their corporation venture statements.
Dieses umfassende Handbuch für die effiziente Gestaltung und Abwicklung von Projekten bietet Praktikern eine systematische Übersicht über alle Projektphasen, eine eingehende Darstellung der einzelnen Projektschritte, ausführliche Handlungsempfehlungen und eine umfangreiche Sammlung von erprobten Methoden und Instrumenten.
A amassed paintings of Stafford Beer's papers, a few formerly unpublished, spanning 35 years. provides a coherent imaginative and prescient to lead approach and deal with switch
Dieses Buch thematisiert den drastischen Wandel, den die Geschäftswelt derzeit unter dem Stichwort Digitalisierung erlebt. Technologische Innovationen üben einen signifikanten Einfluss auf Prozesse, Produkte, Dienstleistungen und Geschäftsmodelle aus. Die resultierende Digitale Transformation hat disruptive Konsequenzen für viele Unternehmen und Branchen.
- Erfolgreiche ERP-Projekte: Ein Rezeptbuch für Manager
- 50 Companies That Changed the World
- Intercultural Competence in Organizations: A Guide for Leaders, Educators and Team Players
- Women’s Work, Men’s Cultures: Overcoming Resistance and Changing Organizational Cultures
- Making a difference: strategies and tools for transforming your organization
- Strategic Decisions
Additional info for The Economy of Brands
The third category blends financial and marketing approaches to understand and assess the economic value of brands. These approaches derive a financial sum based on consumer insights and financial analysis. Only a few approaches systematically integrate marketing and financial analyses. The majority is based on brand equity models with an “add on” financial module. The blended approaches use behavioral and perceptive research data to inform financial forecasting (in particular revenue generation) and are among the most sophisticated and complex approaches.
Established brands such as Coca-Cola, Nivea, or Sony would be impossible to replace due to their position in the market place. For fair-value determinations of intangible assets, using a costoriented method plays a subordinate role. It is typically used to value assets to which no cash flows can be assigned. The cost approach is often used to value internally developed software. Thereby the costs that would have to be incurred in order to produce an exact duplicate of the asset (reproduction costs) are considered.
For leading brands such as Coca-Cola, Kellogg’s, or GE it will be impossible to trace all the investments that were made into these brands. However, the main reason why the historic cost approach is not suitable for brands 41 THE ECONOMY OF BRANDS is the fact that there is little relationship between the money that is invested in a brand and its economic value creation. Replacement cost approach The other and more relevant cost approach is the replacement cost approach that values assets based on what it would cost to replace them if they were acquired or recreated today.